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Press Releases | Saturday, July 04, 2009 | |
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 UTICA, NEW YORK -- May 10, 1999 -- MVcars.com (www.mvcars.com), "the Mohawk Valley's Internet auto source," today announced an agreement with Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet media company, to distribute vehicle inventory listings to Yahoo! Autos (http://autos.yahoo.com), a comprehensive roadmap for researching, buying, selling and maintaining new and used cars in one central place on the Web. MVcars.com is an Upstate New York Internet automotive advertising agency that provides Web design and hosting services, consultation, and advertising. Its site offers Mohawk Valley vehicle shoppers the ability to view information and photos of its local member dealers' vehicle inventories and access their Web sites. Through the new relationship with Yahoo! Autos, this same vehicle information on MVcars.com will now be available to Yahoo!'s millions of consumers through Yahoo! Autos. "The MVcars.com site is regionally targeted and our penetration in the local market rivals the largest national automotive sites," said Matthew Bramble, president, MVcars.com. "Our agreement with Yahoo! Autos will enable our member dealers to both tap into the audience of one of the world's most trafficked Internet destinations and continue to take advantage of this emerging new media platform." "More and more consumers are making the Internet their first stop when purchasing or selling a vehicle," said Dave Lundell, producer for Yahoo! Autos. "Working with MVcars.com and its local member dealers, Yahoo! Autos can continue to offer consumers easy and quick access to find and purchase the car they are looking for, as well as provide dealers with a central Web location to directly target their products and services. As an indication of the way the Internet is changing the way people are shopping for cars, Bramble cited an October, 1998 report from Forrester Research, Inc., that stated that "the Internet will eliminate classified ads as we know them. Four-line print ads will transform into full-fledged consumer services for seeking employment and selling autos and homes. This change will empower consumers, depress print classified revenues, and transform the role of traditional intermediaries." About Yahoo! Autos Yahoo! Autos steers consumers to car information, merchant services and nationwide car listings and inventories. In addition, users can conveniently access auto-industry news and reviews, obtain car history and reports, review financing and insurance information, check out maintenance options, meet with others in online car communities and follow auto-related sports events. Yahoo! Autos is part of Yahoo! Classifieds, the leading classifieds Web site among home and work users. (Media Metrix, February 1999.) About NYcars.com NYcars.com is the first and only Web site specifically created for automotive consumers and enthusiasts in Central New York. Originally established in 1996 as MVcars.com, NYcars.com has grown to become one of the most visited e-commerce sites in Central New York. In addition to browsing Member Dealers' new and used vehicle inventories, visitors also can access auto-related information and original content. NYcars.com also provides advertising, consulting, technology, and Internet hosting services to dealerships throughout New York. Editors Note: This and all other public relations related materials from NYcars.com can be found online at http://www.nycars.com/pressreleases/.  Back to Press Release Index
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